by Brian Stachurski | May 17, 2018 | Client Attraction, Marketing
There was an annual event that took place a few weeks back that had a dilemma… The Fire Marshall only allows a certain number of people into the event space, and the event’s headliner has millions of fans all over the world. As word spread, it was clear...
by Brian Stachurski | May 14, 2018 | Copywriting
Whether you’re crafting an ad campaign, sales letter, or landing page, if you start writing before answering these questions, you’re guaranteed to leave money on the table. If you look at most of the ads, websites, and marketing campaigns your competitors...
by Brian Stachurski | May 8, 2018 | Marketing
Business is a Ritual Dance If you think about it, business is just like a ritual you see on the Nature Channel… There’s dancing, preening, feather puffing, even warbling… And then there’s the weird stuff. It makes sense though....
by Brian Stachurski | Apr 26, 2018 | Copywriting, Marketing
If you’re a football fan, you might have heard the phrase “shoot the gap”–which is when a defender tries to split the space between offensive linemen and wreak havoc on a play. Basically, it’s one side exploiting the weakness of another....
by Brian Stachurski | Apr 19, 2018 | Client Attraction
Many businesses promote products or services without paying attention to a critical point — resulting in no results. Let’s take a page from pop-culture’s playbook and discover how to guarantee your marketing efforts capture your prospect’s imagination. Sunday...