by Brian Stachurski | Jun 23, 2016 | Copywriting, Funnels
There’s nothing worse than convincing a prospect to go through your sales copy, click through your funnel, choose your product, enter their billing info, then get to the check out page only to drop off… Disappear… Vanish into the ether. There’s...
by Brian Stachurski | Jun 16, 2016 | Marketing
I love being surprised by businesses that find hilarious ways to be memorable. It’s amazing how easily I can remember companies that inject humor into their marketing… maybe you’ve experienced this too? It’s so effective, all businesses should...
by Brian Stachurski | Jun 10, 2016 | Copywriting, Funnels
“Begin with the end in mind.” Stephen Covey probably wasn’t the first person to say it, but that “habit” has always stuck with me. In fact, whenever I’m writing sales copy for a client or building a sales funnel, I always work...
by Brian Stachurski | Jun 3, 2016 | Client Attraction
The other day I was watching the movie Robots with my kids, and one of the key characters utters the phrase… “See A Need, Fill A Need” If you’re not familiar with the movie, here’s the clip. And while there’s no denying that’s good advice for product...
by Brian Stachurski | May 26, 2016 | Client Attraction
Strolling the botanical gardens at Alnwick Castle, it’s easy to let the mind drift away and imagine a different time, with knights, dragons, kaleidoscope skies and fairies swirling around your head. Wait, that didn’t happen… you probably just sniffed...