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Guru Shenanigans and the $15,000 Guitar
Gurus say things all the time to get attention for their ads--that's nothing new. The danger is when you take their attention-getting devices too seriously. See why this latest guru's "grabber" is harmful for companies that take the advice. I think it's funny when I...
What to do When Finding New Clients Seems Like a Snipe Hunt
Follow this simple, 5-step process to attract clients who are pre-sold on what you offer before you ever get them on the phone.
How a 100-Year Old Principle Can Insulate You From the Next Business Apocalypse
When a business focuses solely on client acquisition, it creates a churn-and-burn existence that's ripe for disaster when the business cycle goes south. Rediscover the 100-year old principle that direct marketers use to win regardless of the economy. Friend, there's...
The New Year Kraken Unleashed
If you haven’t been to the gym yet this year, let me tell you: the New Year’s Kraken has been unleashed. When I hit the gym yesterday, it seemed like every machine was occupied, and out of 20 treadmills, there were 3 available. So I picked the closest one...
Keep Optimists Close, But Keep Pessimists Closer
“Surround yourself with positive people. Ruthlessly avoid negative people who might suck your energy.” You’re probably familiar with some form of this advice, and I think it’s a terrible way to go. In fact, I’d almost say the opposite: surround...
Human Insights Foiled By Puppets
I’ve been silent for a few weeks, but rest assured: I’ve been collecting humiliating (and hilarious) anecdotes for your pleasure and marketing edification. But instead of jumping straight into the humiliating stories (we’ll start those next time), today’s...
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