Our Blog
Discover
How to Immunize Your Business from Well-Meaning Laziness (and Drive Sales)
If you're a football fan, you might have heard the phrase "shoot the gap"--which is when a defender tries to split the space between offensive linemen and wreak havoc on a play. Basically, it's one side exploiting the weakness of another. Gaps are things coaches have...
The Awards-Show Way to Get Your Product Noticed
Many businesses promote products or services without paying attention to a critical point -- resulting in no results. Let’s take a page from pop-culture’s playbook and discover how to guarantee your marketing efforts capture your prospect’s imagination. Sunday night I...
The Secret To Mountains Of Content With Minimal Effort
100 Original, 500+ Word, SEO-Optimized Articles In 7 Days? Sure Thing... As the happy father of many, I've had more than a few hair-graying moments in my life. But the intensity of this situation trumped them all. Years ago I was asked to run the content marketing...
Meet Dr. Machine, Plus How To Build A Patient-Grabbing System
The Craziest Zoo In Music City Before moving to Nashville, the chiropractors I saw had always been like your typical doctor’s office: front desk, waiting area, adjustment rooms, x-ray room. Bored people doing boring things. People moving bovine-like from area to area,...
Build Trust (And Get Meetings) In Three Steps
Trust-building is the most important thing you can do both online and offline. No matter what else you do, if you’re not trusted--nothing you do matters. Unfortunately, if you spend any amount of time online, you’ll be hit up with offers all over the place from people...
Sometimes Getting New Clients Isn’t Enough
Like a lot of people at this time of year, I take some time to reflect on the past 12 months and think about how I can serve my clients better. While going through this exercise, one client came to mind that was a bitter-sweet experience, and illustrates an aspect of...
Connect
Most of our stuff can be found on our email list and blog, but sometimes you’ll find us lurking on the socials. Click below to connect with us.
