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The Road To Success [Infographic]
One of the things I love about copywriting is how the principles of good sales copy can be applied to regular life. While writing a sales letter earlier this week, it struck me that many of the elements of a good sales letter can be pulled out and made into a "success...
How Marketing Superstition Is Hurting Your Business
It’s Friday, May 13th… and it’s a full moon. Our marketing hero woke from bed, and timidly cracked her Mac to check the previous day’s stats. An eery silence hung over the room, which made the shriek that escaped her mouth even more jarring as it tore through the...
Search Ad Google-Love: The Paid Search Formula Most Businesses Ignore
Money won't buy your paid search ad love with Google, and to a certain extent with Bing, Yahoo, and some of the smaller search players. There is a formula most small businesses either ignore--or aren't aware of--that is critical to getting your paid ads higher up on...
Speaking
Speaking from the stage is one of our favorite platforms, and our CEO Juliana Stachurski brings the heat. Juliana cut her teeth speaking as a teenager after being hired by Seattle Opera to give opera preview lectures to select donors. Now she speaks about topics...
Consulting Services
Sometimes All You Need Is A Little Guidance Buying "done-for-you" packages isn't always feasible... or necessary. If you're interested in coaching, training, or consulting in one of our core competencies, we're glad to help. Sales Funnels. How to implement sales...
Digital Programs
Most entrepreneurs and business owners don't realize the goldmine of experience they have that can be transformed into a digital program. Those who do aren't sure where to start. Either way, businesses are missing out on one of the most powerful market differentiators...
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