by Brian Stachurski | Apr 26, 2018 | Copywriting, Marketing
If you’re a football fan, you might have heard the phrase “shoot the gap”–which is when a defender tries to split the space between offensive linemen and wreak havoc on a play. Basically, it’s one side exploiting the weakness of another....
by Brian Stachurski | Aug 4, 2016 | Copywriting
What does a WWE wrestler, an 8-figure millionaire, and a podcaster with tens of thousands of subscribers have in common? Two things. First, they were all at Ray Edwards’ Copywriting Academy event last weekend just south of Nashville. Second, well you’re...
by Brian Stachurski | Jul 17, 2016 | Copywriting, Funnels, Marketing
Today my daughter had a shocking realization: her big summer trip is only 7 days away. Normally she’d be pretty excited, but in this case it dawned on her that the goal she’d set for herself was about to become a missed opportunity, and the most hilarious frantic...
by Brian Stachurski | Jun 23, 2016 | Copywriting, Funnels
There’s nothing worse than convincing a prospect to go through your sales copy, click through your funnel, choose your product, enter their billing info, then get to the check out page only to drop off… Disappear… Vanish into the ether. There’s...
by Brian Stachurski | Jun 10, 2016 | Copywriting, Funnels
“Begin with the end in mind.” Stephen Covey probably wasn’t the first person to say it, but that “habit” has always stuck with me. In fact, whenever I’m writing sales copy for a client or building a sales funnel, I always work...
by Brian Stachurski | May 19, 2016 | Copywriting
One of the things I love about copywriting is how the principles of good sales copy can be applied to regular life. While writing a sales letter earlier this week, it struck me that many of the elements of a good sales letter can be pulled out and made into a...
