by Brian Stachurski | Jul 19, 2018 | Marketing
I’m always on the hunt for teachable moments, so every once and a while my heightened awareness is rewarded. Check out this Facebook Marketplace post… It’s funny how drastically a message can change when there’s just one omitted word. Of...
by Brian Stachurski | Jun 28, 2018 | Client Attraction, Marketing
If you’re not working to jolt your prospects awake and give them a reason to keep listening, times will be harder than they need to be. Let me show you what I mean with a Tale from the DMV… I recently had the good fortune of standing in line at the DMV....
by Brian Stachurski | Jun 16, 2018 | Client Attraction, Marketing
Sometimes the best guide to what you want (in our case, sales) is observing real-world blunders and just doing the opposite. Take my weekend jaunt to a restaurant in-between mall-torture with the ladies in my life. Noticed the deranged (and creative) road...
by Brian Stachurski | Jun 14, 2018 | Marketing
For the second time in a week I decided to work from a coffee shop for a change of scenery. Our office is pretty quiet. And I don’t know what it is about the constant noise of cafés and coffee shops, but the racket helps me focus. That is, until they showed up....
by Brian Stachurski | May 17, 2018 | Client Attraction, Marketing
There was an annual event that took place a few weeks back that had a dilemma… The Fire Marshall only allows a certain number of people into the event space, and the event’s headliner has millions of fans all over the world. As word spread, it was clear...
by Brian Stachurski | May 8, 2018 | Marketing
Business is a Ritual Dance If you think about it, business is just like a ritual you see on the Nature Channel… There’s dancing, preening, feather puffing, even warbling… And then there’s the weird stuff. It makes sense though....